Customers demand easy access to information—through self-service Web portals as well as from customer service representatives. Customer-focused organizations can improve customer interactions dramatically by integrating communications systems with customer information.
Data center virtualization, in combination with unified communications systems, improves customer interactions, provides customer service agents with real-time access to up-to-date customer data, offers intuitive self-service options, and protects availability and security of valuable customer information.
Data center virtualization is the unified “back-end” for a Unified Communications platform. Virtualized data centers offer ubiquitous, always on access to critical customer information. The seamless integration of applications and data services within a virtualized IT infrastructure enhances any customer service or call center operation.
Take a look at 4 Advantages:
- Always On: Virtualized application services assure that customer service applications are always available to self-service customers or customer service agents. There is no need for expensive redundant data centers or failover operations, since the virtualized infrastructure is inherently redundant.
- Up-to-Date: Virtualized data services assure that customer information is always up-to-date and in sync regardless of access methods (e.g., web or CRM) or application instance. Customers and service agents enjoy real-time customer information from any access point.
- Ubiquitous response: Whether a customer is signing in from New Delhi or New York, virtualization enables them to be routed to the most efficient resource to meet their information needs. Call-center agents are also routed to the most efficient processor within the virtualized infrastructure assuring optimum performance and response times regardless of locale or current application/information workloads.
- Reduced Cost: The cost of providing customer information application services is dramatically reduced, thanks to a reduction in CapEx and OpEx costs associated with the procurement, appointment and ongoing management of a virtualized IT infrastructure.
When combined with a Unified Communications platform, data center virtualization empowers customer call centers or self-service customer applications to deliver the information needed quickly, reliably and in real time, wherever it’s required.
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